Maserati: an Italian story, a global icon. Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Maserati brothers adopt the Trident symbol, by turning it into the logo that will represent the image of the brand. The technical perfection and attention to detail that Maserati dedicates to every single car is reflected here in its chronographs. The most iconic elements in the history and design of Maserati are captured in these original, classy creations. Maserati: an Italian story, a global icon. Officine Alfieri Maserati was founded on 1 December 1914 in Bologna, Italy. Maserati brothers adopt the Trident symbol, by turning it into the logo that will represent the image of the brand. The technical perfection and attention to detail that Maserati dedicates to every single car is reflected here in its chronographs. The most iconic elements in the history and design of Maserati are captured in these original, classy creations. Maserati • Sfida Collection Maserati Sfida Collection: watches with sporty elegance, characterized by a structured design, steel case (44mm) with rotating or tachymeter bezel, knurling finish on one side. Chronograph and automatic watches with also three hands versions composed Maserati Sfida collection. Sunray effect or modern dégradé dials offer elegance and rigour, distinctive features of Maserati maison. The new models from Sfida collection are based on Maserati's values and sporting heritage. Detailed watch constructions and colour nuances enhance the super luxury brand DNA.